Differentiation in Clip Lengths/Pace of Trailer

Through my research I disocvered the importance of pace in a trailer in order to make it intriguing to an audience. I followed the conventions of comedy drama trailers by starting off with a slow pace, with long clips lengths and a steady voice-over. This allowed time for the audience to learn the situation and storyline and learn who the characters are. Towards the end of the trailer the clip lengths got shorter which created a faster pace of the trailer. This montage editing allowed the audience to get a brief overview of the film, without too much detail being given away.