Before I started filming my trailer I created a survey for my target demographic and from their feedback I made a list of things that the audience wanted to see in my trailer (also shown on a previous post) The list is as follows:
Question 1 - The audience want to see strong characterisation with a variation of everyday locations and modern humour.
Question 2 - My demographic expect to see 'natural' settings such as a house, a school, a park etc, no location should be outside of the normal.
Question 3 - I need to create a connection between the protagonist and the audience whether this be a personal trait, a personal experience or even just simple characteristics in which my demographic can relate to.
Question 4 - The majority of my trailer should be natural lighting and mainly high-key, although lowkey lighting will be suitable for when the 'drama' element is being portrayed.
Question 5 - I need to create a section of sadness for my protagonist in order to create the 'drama' genre, this could be done by a sudden realisation, something going wrong or even a simple argument.
Question 6 - I should make sure I have plenty of close-up shots, as reaction shots are very important to my demographic for this genre. However two-shots to show relationships and long shots to show body language are also important.
Question 7 - My protagonist should be loveable and relatable and just an all round ordinary person - not rich, not poor, not popular just in the middle. The character should also have good humour and be quite upbeat.
Question 8 - I should start my trailer with a funny build up with a quick description of what the films about. In the middle of my trailer everything should change - something goes wrong, something unexpected happens. At the end of my trailer everything should be restored and the ending should be humorous.
Question 9 - I should use upbeat music in my trailer. A good genre to use would be indie-pop as it is positive and light-hearted which relates to the theme of comedy.
Question 10 - The majority of my demographic said that I should have a voice-over as it would help them to engage more with the protagonist and understand the trailer more.
Did I follow my audiences feedback?
1. I had a strong female protagonist and three 'nerds' who all had very big, but likeable personalities. I used strong characterisation in terms of their mise-en-scene, which reflected their personalities. I used a variety of every day locations including a park, a school and a house. I used modern humour, portrayed through the characters of the 'nerds'.
2. All my locations were 'normal' - I used a school, a park, a house, a hospital and a river.
3. I started the trailer with a voice-over in order for my audience and protagonist to immediately be able to connect.
4. I used natural lighting in my trailer, I used used high-key lighting for happy and comedic scenes and lowkey lighting for scenes of sadness or fear.
5. I created slight argument between my protagonists and the 'nerds' to create the 'drama' element - my protagonist is seen feeling upset because she feels vulnerable and unsupported.
6. I used many close-up shots to portray reactions of my characters. For example I used a close up shot after my protagonists waters broke so the audience could see her fear of the situations. This allowed my audience to clearly see characters facial expressions and therefore understand their emotions.
7. I made sure my protagonist was a likeable person. I gave her a very 'chilled' style and made sure she was relatable to my demographic. Therefore I made sure she wasn't rich, poor, popular - she was just a ordinary girl - in the middle.
8. I followed this by using Todorov's 5 Step Theory of Equilibrium (as explained in previous posts)
9. I chose mainly acoustic, indie-pop songs to use in my trailer as this genre of music matched my protagonists personality. I used songs that were energetic but 'chill' to suit my comedy-drama genre. When the first credit scene comes down, 'kill the director' starts playing. This is a loud, in-your-face, upbeat song which allows my audience to understand that they're being thrown straight into the climax of the trailer.
10. I used a voice-over in order for my audience to be able to engage more with my protagonist but also so the audience can learn what the situation is from the view of my protagonist.
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