The genre of
this film is a cross genre between music and
comedy. In the poster the prop of a guitar is held by the
protagonist (Jack Black) This clearly establishes the music
genre of the film as he is clearly in the centre playing the guitar. The music genre is rock which is an incredibly popular
genre. By associating the rock genre with a
school provides a comic twist as fans of rock are
stereotypically adult males with long hair. Therefore, to see a classroom
full of primary school students who look as if they're in a band is funny as
it's something the consumer wouldn't expect. The title
graphics have been written in a way that is similar to the Rolling Stone
magazine and the poster itself is laid out in a way that is
mimicking how the Rolling Stone magazine is laid out. It is very clear
that Jack Black is starring in the film. This is shown through the large
picture of him in the poster and how in the words 'Mr. Black'
can be seen below the main title. His name is placed here as it is near one of
the main focal points of the poster. The key image
on the poster is Jack Black himself. He has been chosen to dominate the poster as he is the protagonist of the film and also a marquee name. I
believe the target audience for this film
is teenagers and young adults.
The main clues about the narrative can be
seen from both the title and the images. The
name 'School of Rock'' heavily implies that the film will involve a school
thatteaches rock in some way. As the consumer looks below this to see Jack Black dressed formally as if he was a
teacher they can easily make the link that he will be the teacher. In contrast
to the typical teacher image Jack lack
is seen holding a guitar and pulling a 'typical rock' face as if he's really feeling the music. His body language also tells the consumer that he is confident and comfortable with playing music.
The fact that the students are shown behind Jack lack
makes them seem a lot smaller which gives the audience the impression that they are
less important in the film than Jack Black - but are still key characters.
Other Characters:
The mise-en-scene of the stock characters (the school children) clearly tells the audience
a lot about their personalities. They are all wearing customised school
uniforms which after being customised seem to show off more of a personality
from each character. This immediately makes them seem more interesting (as if
they were all in normal school uniform they would not be portraying the typical
rock image) and not just 'typical' school children.
Colours:
The colour white
takes up all of the background.r. Although, brown, grey, red, green and a
little bit of yellow is seen. These could be referred to as stereotypically
colours that boys prefer which in turn makes them seem more suited to the rock
genre.
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