Juno is a comedy drama that follows the complicated like of the protagonist, Juno, who falls pregnant at a young age and therefore has to deal with the consequences. The trailer makes it clear that although the moving is dealing with a very hard and stressful issue, that it will not be a film that is hard to watch as they have decided to make it comical. This means that the film will be suitable for viewers of any age as it is clear that they won't be disturbed by the plot or story-line. The trailer gives us an insight into the genre of the film, which I would describe as drama, comedy as well as romance due to the relationship seen between Juno and Bleeker. In terms of the demographic for this trailer I would say it would be all ages groups due to the uplifting tones of the trailer.
Genre
The genres of this film are comedy, drama and romance which are clearly shown through iconography in the trailer. The comedy element comes from the character of Paulie Bleeker who is the father of Juno's baby. He portrays a typical nerdy teenager and someone you wouldn't expect to be in this situation. His mise-en-scene makes him even more amusing as he is seen wearing a tank top and shorts at various points in the trailer, and the sweat bands are effective in adding comedy as well since he doesn't look like the type of guy who would exercise really hard and build up a sweat. The genre of drama is established immediately as the audience find out she's pregnant. The use of prop of the pregnancy test is particularly effective especially in terms of relating to the target audience as there may be a lot of people who have been pregnant and had to do that test. The romance genre is hinted at by Paulie implying a relationship between them after the baby is born but Juno doesn't seem so sure about this. This emphasizes how it is quite unusual for this boy to be in this situation as stereotypically guys would get as far away from a girl they got pregnant if they weren't dating her before.
Narrative
The trailer hints that the film will follow Todorov's 5 step theory of equilibrium, however it seems like the first step, the state of equilibrium, is not included. This is due to the trailer starting with Juno reading her pregnancy test so straight away it is clear we are viewing the disruption stage. This takes away the build up and throws the audience straight into the climax of the film. We then see the third stage of recognition when we see Juno tell her parents about the pregnancy, and see her looking at adoption articles and deciding how she's going to face the consequences of her actions. The fourth stage of repairing the damage is hinted at when we see Bleeker ask Juno if they can still be together after the baby is born so can see a clear hint that he is trying to fix the problem that he has got her into. The fifth stage of a new equilibrium however, is not shown. This is conventional of a trailer as it means that not too much information is given away and it leaves the audience intrigued enough to watch the full movie.
Editing and Camera
At the start of the trailer the editing is mainly continuity editing. This helps the audience to quickly understand the storyline and get an idea of what the narrative is about and how it develops. There are various sound bridges when the shot cuts to another scene related to what the character in the previous shot was talking about. This gives the effect that the characters voice acts as a diegetic voice-over which is a conventional thing to occur in a trailer, From 1:35 montage editing takes place. The shots cut slightly faster giving the audience more of a brief overall picture of the film itself, including its characters and how they interact with each other.
Above is an example of a shot-reverse-shot used in the trailer. This demonstrates skilled editing and shot techniques whilst also allowing the audience to see how two characters interact with each other. These shots are also close ups of the characters which enables the audience to see the characters facial expressions and therefore their emotions.
Minimal amounts of inter titles are seen in this trailer, allowing the audience to focus on the narrative of the story instead of extra information such as the actors names. The typography itself is quite simple and is in a font that looks as if it's been hand written. It is a mixture of black text and white text with a black outline, placed in front of an orange and white striped background. The use of orange makes the inter title, and title, really stand out, with the intention of the audience remembering it after they've watched it.
The only transition used in this trailer is a cut. This is often the most used and most effective transition as it doesn't bring the audience's attention to the transition and allows them to focus on the narrative in the film which is an important aspect for any drama film.
The locations in this trailer are incredibly conventional of drama films as they are normal, day to day locations such as a local shop. The first shot is an establishing one which immediately tells the audience the location of the film is a suburban area. The shot has clearly been graded to have more of a warm, orange filter, which in turn makes the location seem warmer. The interior of the house (the living room) looks like a homely, cluttered room with various props in acting to make the room seem more genuine. This works particularly well with the characters in the shot (the parents) as all of the furniture and props look as if they are things these two characters would have actually bought together. An exterior location is shown further on in the trailer. The long, establishing shot of this park has been framed very well allowing the audience to get a good idea of the location but also clearly see the two characters sitting on the bench together, the close proxemics of which, give the audience and insight into the relationship between them. The lighting used throughout in this trailer is conventional of comedy films as it is very natural looking (through high key lighting) by the lighting being natural it means that the audience stay focused on the themes the trailer is trying to portray, rather than the lighting states.
Sound
The trailer begins almost silent with a faint diegetic sound of Juno drinking a bottle of Sunny-D. As the first inter-titles are cut to, the first incidental non-diegetic music is heard. This music is quite stripped back and simple. Non-diegetic music like this is heard through a lot of the trailer. Ambient sounds and dialogue are heard often and add an extra layer of sound which makes the trailer a lot more interesting to watch. Various diegetic sounds such as the shop door opening give a sense of professionalism as they can be heard clearly and let the audience obviously know that she is walking into the shop. It is very typical of dramatic trailers to emphasise diegetic sounds (often by using foley) as they emphasises the actions the characters are taking to make that sound.
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