The masthead is conventionally positioned at the top of the from cover and goes across the full width of the page. However the depth is not conventional as it does not go down a third of the page. I believe the decision for this size to be changed was made because it would disrupt the background of the feature article photograph too much. If it was to go down further it would obstruct the readers view of the window - in which we can see out. This gives the reader and insight into Paddingtons' home and his journey so is an important part of the magazine cover. Therefore in order not to obstruct the image - the designers have used effects rather than size in order for this masthead to still stand out to the readers. An outer glow has been put on the masthead in order for it to still be bold and eye-catching to a reader.
A short puff appears conventionally positioned above the masthead; 'Your free monthly music magazine!' The buzzword 'free' is very appealing to the consumer and the use of an exclamation mark creates a sense of excitement. This could be enough to convince the consumer to read the magazine as it is completely free.
Feature Article Photograph
A mid-shot of Paddington is shown with a direct mode of address as he is looking directly towards the consumer and is raising his hat as if he is meeting them for the first time. This impacts the reader greatly as it creates a connection between them and the protagonist of the film. This gives the magazine a welcoming tone and highlights that this is going to be a family-friendly film. The negative space around him allows the reader to see his surroundings and situation. It also allows the reader to appreciate what is being shown without being overwhelmed with information - as many of the magazine readers are likely to be young children as they are the demographic for this film.
Coverline
The word 'BEAR' immediately allows the reader to make the connection between the coverline and the feature article photograph (of the bear.) This is unusual but the use of the pun is successful in immediately grabbing the readers attention. The text of the coverline however, does follow conventions. The size of the font is much larger than that of the other fonts (except the masthead) meaning that it stands out to the reader and grabs there attention - which is good as this is the main selling point of this issue of the magazine. The colour of the text relates to the feature article photograph - the browny-colour of the font is very similar to that of the bear in which it is describing. The fact that it is a warm brown rather than a harsh dark brown connotes the warmth and friendliness of the character portrayed.
Underneath a brief description of the film has been written in an upbeat language. This text is in lower-case and uses a different font. This change in image draw's the readers eye to it as it is clear that it has some content that is worth reading.
Plugs
The plugs are unconventional as they are not flushed left or flushed right but instead are centred. There is also a lot of negative space that connotes that this magazine is likely to be very visual and informal - which is appropriate for the young demographic. There is a sell-line at the bottom of the magazine which is placed with the intention of persuading the audience to stay reading the magazine for as long as possible.
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