Trailer Conclusions

From analysing these three comedy-drama trailers I have come up with a list of conventions that I have learnt that I should follow:

1. The narrative should follow Todorov's 5 Step Theory of Equilibrium, however it should not show the final stage as this will leave my audience intrigued enough to watch the whole film.
2. The comedy element should come from a character (mise-en-scene is very important in portraying this.)
3. Use sound-bridges in order to create more layers to the trailer.
4. Use shot-reverse-shots in order to portray how characters react to each other and to explore relationships.
5. Use day-to-day locations in order to make the film seem more 'realistic' and therefore be relatable to the demographic.
6. Use montage editing in order to give the audience a brief overview of the whole film.
7. Use natural lighting, again to make the scenes seem more believable and realistic.
8. Use a soundtrack that matches the tone of the scenes - and therefore emphasises the mood you are trying to portray.